clean formulas · made in small batches

Makeup for your
golden hour,
every hour

Warm-toned color, skin-loving formulas, nothing you don’t need. Blended and filled in small batches by an independent beauty lab - not a conglomerate.

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✶ vegan & cruelty-free
✶ 30-day returns
✶ 12,000+ five-star reviews

This week’s bestsellers

Shop all 10 products →

Bestseller

Lips Rated 4.9 out of 5 from 812 reviews

Velvet Ember Lipstick
€32
Bestseller

Cheeks Rated 4.9 out of 5 from 903 reviews

Cloud Blush Pot
€29
Sale

Skin Rated 4.8 out of 5 from 519 reviews

Amber Ritual Serum
~~€68~~ €58
Low stock

Skin Rated 4.8 out of 5 from 462 reviews

Sunset Glow Drops
€41

Amber glass bottles of serum on the blending bench

the AVM way

Premium doesn’t have to mean impersonal

AVM is an independent beauty label, not a shelf brand. Every formula is developed in-house, blended in batches of a few hundred, and numbered by hand - so what reaches you is fresh, traceable, and made with actual care.

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Kind words from glowing people

5 out of 5 stars
"The Cloud Blush is the first product I’ve finished to the bottom of the pot in my life. Ordered two more before this one ran out."

- Marta K. · verified buyer
5 out of 5 stars
"Shipping was fast, the box smelled amazing, and the free samples were actually generous. The lipstick survived a wedding AND the buffet."

- Sofie L. · verified buyer
5 out of 5 stars
"I switched my whole base routine to AVM. Knowing a real team blends every numbered batch makes it feel like a small luxury, not a splurge."

- Ines D. · verified buyer

Makeup for your golden hour, every hour

This week’s bestsellers

Velvet Ember Lipstick

Cloud Blush Pot

Amber Ritual Serum

Sunset Glow Drops

Premium doesn’t have to mean impersonal

Kind words from glowing people

10% off your first order

Makeup for your
golden hour,
every hour